2-day event in Luleå, Swedish LaplandThe Growing Green, Gaining Ground event focuses on the intersection of place branding and the green transition. The aim is to share and discuss how cities and regions can leverage sustainability to foster a positive and sustainable image, attracting investment, tourism, and residents. We will explore the case of Swedish Lapland, showcasing environmental initiatives, renewable energy sources, and pro-environmental practices, which has the goal of driving a more conscious and sustainable society. The purpose of the event is to share insights and knowledge from successful initiatives and uncover the challenges that lie ahead. The idea is to create a platform for conversations that could shape the future of sustainable place branding.
In keeping with the theme of the event, all activities of the satellite event will focus on sustainability and will provide participants a taste of northern Sweden, with its natural beauty and charm.
Click here for more information about Luleå and its surroundings. Take a look at the city and its many contrasts
in this video.
Overview of programme:13 May - Luleå University of Technology (LTU) campus
8.30-9.00 - Fika (coffee and tea)
9:00-9.30 - Welcome and introduction to the day (
Pär Weihed - Professor and Pro Vice-Chancellor, LTU)
9.30-10.00 - Participant introduction and engagement session
10.00-10.15 - Fika break
10.15-11.30 - Industry panel discussion (panel members: Chana Svensson,
MindDig; Fredrik Engström,
H2GreenSteel; Jan Jonsson,
Sustainalube)
11.30-13.00 - Lunch (Supplied at
Teknikens Hus)
13.00-14.30 - Interactive workshop and exchange of ideas at Teknikens Hus
14.30-15.00 - Wrap-up and conclude the event
18.00-21.00 - Evening programme (organised dinner and networking)
14 May - Site visits to companies in and around Luleå
8.15-8.30 - Depart from LTU main campus to Cape Wild in Bälinge
9.00-10.00 - Site tour and presentation – Cape Wild
10.00-10.30 - Depart to Vetenskapens hus in Luleå
10.30-11.45 - Workshop of potential research ideas/or participants can start to depart to make their way to the train station or airport. The bus stop to the airport and the train station are both within walking distance from Vetenskapens hus and busses drive to the airport on a regular basis. The LTT airport bus schedule can be viewed here.
11.45 - Lunch at Vetenskapens hus (Supplied at UNIK)
Transport to and from the city centre to LTU campus, where the event will be hosted, will be arranged by the event organisers. We will make arrangements with registered participants.
REGISTRATION:
Please register here before 12:00pm, Friday, 12 April 2024 with the following information
1. Name and surname
2. University name
3. Email address
4. Dates that you will be attending
5. Any dietary requirements
Final regsitration date: 12:00pm, Friday, 12 April 2024
Contact email:
AnnaCarin Larsson, Luleå University of Technology: annacarin.larsson@ltu.se
Jeandri Robertson, Luleå University of Technology: jeandri.robertson@ltu.se
Caitlin Ferreira, Graduate School of Business University of Cape Town: caitlin.ferreira@uct.ac.za
Create a custom schedule.
Take it with you on mobile.
Get listed in the directory.